Pas Normal Studios is a contemporary technical cycling apparel brand that honours the great traditions of cycling and produces premium products with textiles and methods at the same level as demanded by professional riders. VALUE STATEMENT: United by a shared commitment to performance, community and the pursuit of excellence, Pas Normal Studios and Life Time inspire cyclists to push their limits while embracing the thrill of competition and the spirit of adventure. WHY SPONSOR: Aligning with Life Time Grand Prix to spotlight elite performance and seamless execution on events, Pas Normal Studios is the creative force behind the podium jersey.

Proudly fueling the Life Time Grand Prix community with the first accessible and enjoyable ketones — revolutionizing how athletes approach energy and nutrition.

Ride strong, live smart. For over 115 years, SBLI has provided reliable, affordable life insurance—protection built for athletes who push limits.

Stelo helps you see what different foods and activities do to your glucose levels and how they impact your energy and performance.

CRUSH EVERY MOMENT. If you can’t move without pain, you can’t do the things you love. That’s why we exist: to help relieve the minor aches and pains of living an active life. Whether you’re cruising through the neighborhood or gearing up for a demanding trail, KT is here to help you reach your potential.