Elevating the Experience
By working with committed partners who play a significant role in each event, Life Time is able to provide premium experiences designed to highlight and fulfill training at any level.
From course design to ensuring each event is made to engage with participants, family, friends and the community — it’s not just a race to the finish, it’s an event from the start.
Produced by Life Time
Created and produced by Life Time, the Grand Prix reflects decades of experience in endurance event production and athlete support. The series was designed to elevate professional off-road racing, invest in the growth of the sport, and deliver a premier experience for athletes, partners, and fans.
Our Sponsors
The Life Time Grand Prix is made possible through the support of industry-leading brands who share a commitment to performance, innovation, and the endurance community. Together, these sponsors help elevate the Life Time Grand Prix experience for athletes, fans, and spectators.
Athletic Brewing Co.
Discover Athletic Brewing’s award-winning non-alcoholic beers today—refreshing, flavorful, and crafted for every adventure on and off the course.
Athletic Brewing Co. supports LTGP athletes by offering refreshing, great tasting non alcoholic brews that help riders celebrate big days on course while staying focused, hydrated, and ready for the next challenge.
Athletic Brewing Company LLC. Milford, CT and San Diego, CA. Near Beer <0.5% alc/vol.
Continental
Continental is a leading tire manufacturer and industry specialist. Founded in 1871, the company designs and manufactures performance bike, cars, motorcycles, trucks and much more.
The Life Time Grand Prix is a premiere gravel and XC race series on the globe. Testing the prowess of any athlete, not to mention components like tires. We aim to showcase Continental tires are up for the challenge.
LTGP Athletes: Rosa Klöser, Torbjørn Røed, Melisa Rollins, Brendan Johnston
Giant & Liv
At Giant & Liv, we design bikes around the rider. Built for every course and every athlete, our bikes are engineered for speed, efficiency, and performance when it matters most.
Giant & Liv are proud to support the Life Time Grand Prix and the athletes redefining endurance racing. Across every stage, we’re committed to delivering bikes that perform when the competition is at its toughest.
LTGP Athletes: Brendan Johnston, Cole Paton, Melisa Rollins
Kenetik
Proudly fueling the Life Time Grand Prix community with clean, caffeine-free ketone performance, helping athletes think sharper, stay focused, and recover stronger across every event in the series.
Kenetik supports LTGP athletes through demanding back to back events by delivering fast-acting brain fuel that improves focus, consistency, and recovery throughout the season.
LTGP Athletes: Cameron Jones, Cecile Lejeune, Ruth Holcomb
Life Time Health
LTH offers science-backed supplements for elite performance, recovery, and wellness—effective formulas trusted by top athletes.
MAAP
For 2026, MAAP joins as Official Performance Cycling Apparel sponsor, driven by a shared desire to inspire and motivate the future of the sport through continued investment in professional riders and the wider off-road racing community.
This is about continuing to fuel the meteoric rise of gravel and MTB racing, pushing the discipline of off-road as far as we can, and creating a clean line for the next stars of the sport to emerge.
LTGP Athletes: Payson McElveen, Torbjorn Roed, Paige Onweller
Neversecond
We take the guesswork out of performance nutrition — so you can measure, test, personalize and perfect your best plan.
Top Life Time Grand Prix athletes choose Neversecond for one reason: it works every time. When races are long and consistency matters, they trust a system that removes uncertainty.
LTGP Athletes: Keegan Swenson, Sofia Gomez Villafañe, Matt Beers, Ruth Holcomb, Maude Farrell
Orange Seal
Orange Seal partners with the Life Time Grand Prix to support a shared mission of elevating off-road cycling through performance and a deep commitment to the rider community.
Beyond tire sealant, we fuel the race village with great coffee at every stop — keeping athletes and fans energized for the series’ most iconic courses.
Stelo by Dexcom
Stelo helps you see what different foods and activities do to your glucose levels and how they impact your energy and performance.
Smartwool
The better you train now, the farther you’ll go later. Smartwool Merino activewear doesn’t let summer heat get in the way of you crushing your running and training goals.
Smartwool is proud to provide kits for the LTGP athletes as the official off-bike apparel sponsor. As your training intensifies, our Merino activewear ensures that sweat won’t slow you down when the temperatures rise with moisture management, odor resistance, and all-day comfort.
Supporting Sponsors
Ortlieb
Ride dirt. Stay dry. This year, each Life Time Grand Prix athlete will receive a custom ORTLIEB bag at Sea Otter Classic. ORTLIEB waterproof gear is built for gravel, dust, and race day chaos.
